Writing the Perfect Cover Letter

Cover letters are a vital, key component to the job application process, but should they include as much information as resumes? Recruiters are busy people, which means they most likely do not want to sift through hundreds of resumes and cover letters only to have to sit and read an essay before they even get to the juicy bits (your CV, of course).


Sometimes, short and sweet is just the way to go, and this definitely applies to cover letters. Here are our top 3 tips.


  1. Grab their attention with a short and punchy opening. Create an interesting opening paragraph that grabs their attention right away and makes you stand out from the crowd. Say goodbye to the same old ‘To Whom It May Concern…’ and come up with something short, punchy, and interesting to make them want to read on. Top tip? Be professional, of course.
  2. Don’t make your cover letter and CV virtually the same. Surprisingly, there are many people who simply include the same information in the cover letter as is already written on the CV, but in summary form. Use your cover letter as an opportunity to elaborate on your greatest accomplishments and reasons why you believe you are the right person for the job.
  3. Eliminate over-used clichés. Rid of any common, clichéd words or phrases that employers and hiring agents see every day. Rather skip to the point than include a load of fluff. Instead of telling them you believe you are hard-working, give examples of how your work experience proves this.


Now that you’ve got the knowledge, it’s time to find your next job! Head to gumtree.co.za or your Gumtree app (click for Apple & Android).

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