Writing a Car Ad: What Not to Do

With tens of thousands of vehicles for sale on Gumtree at any given time, the competition is fierce; you simply cannot afford to post a subpar ad. To help you be a step ahead of your competitors and grab the attention of potential buyers, we’ve put together a list of what not to do when creating your ad on Gumtree.

  1. Do not leave the description blank, or vague. The more information you include, the better. Think about it…would you go view a car if you didn’t know if it had been in any accidents, had any damage, had a low or high amount of mileage on the clock, or had gone for regular servicing? Chances are the answer is no, because no one wants to waste their time viewing a car that is actually covered in rust.
  2. Do not make spelling, formatting, or grammar mistakes. To make a sale, you want to grab and KEEP the attention of potential buyers, and making a great impression with your spelling, clean bullet point formatting, and grammar will help.
  3. Don’t leave out the photographs. Again, would you go view a car that you haven’t already seen in photographs? Enough said. Include as many photographs as you can of the car’s interior, exterior, any damage, and any unique selling points.
  4. Don’t use an abrupt or negative tone. Reading someone’s tone in a text or in something on the internet can be hard, so make sure you use language as warm and welcoming as possible.

Now that you’ve got the knowledge, it’s time to sell your car! Head to gumtree.co.za or your Gumtree app (click for Apple & Android) and don’t forget to use your location settings to find buyers close to home.

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