Why Solo Business Owners should say No

If you are a solo business owner, what matters is focus, determination and willpower. However, do you have the power to say No? Do you feel like you are just unable to say No?

Many business owners feel guilty or worried thinking, “what if I miss out on that opportunity?” or “why can’t I just take on a little bit more to meet the revenues this month?” The truth is saying No to yourself and others can be empowering and give you more clarity and time to work on the business.

Gumtree explains why it is so important to give yourself the power to say No and when to do it:

  1. If you are a provider of products and services, there comes a point when you are saturated and cannot, physically and mentally, take on more. This could be for several reasons including lack of time, smaller staff, unavailability of resources or a multitude of other aspects. So, if you are stressed all the time, you do not enjoy the work you do or your health is suffering, it is time to say No and step back.
  2. If you are a small business owner, you know the importance of profits. However, there are several instances when you are requested for your products or services for minimal or no cost (for promotions or marketing events). Remember, doing this takes time, effort and resources on your part and refusing is perfectly fine.
  3. Sometimes, you are invited to participate in opportunities or expand into demographics totally alien to you. This can be a risky move that can end up neglecting your primary audience and demographic. It’s alright to say No and remain in your niche.

Now that you have the knowledge, it is time to shop! Head to gumtree.co.za or your Gumtree app (click for Apple & Android).

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