Top Tips for Starting a Service-Based Business

Even though you may feel like a seasoned professional, starting your very own service-based business can be very overwhelming. Being good at what you do is only the very tip of the iceberg; there are many things to consider like your business plan, legal requirements, branding and more.

 

Here are our top 5 tips to help you get started.

 

  • Decide on exactly what services you are going to offer. You may have gone to school to study all things beauty, but do you want to offer every beauty under the sun, or do you want to choose a few to specialize in? Take some time to think about the exact services you would like to offer as you will be performing these things day in and day out, and you want to enjoy them!
  • Next, analyze the industry. Is the market saturated already? Is there a market for your service at all? Who will your competitors be? How much money will you need in order to get started? Take time to think of every scenario to ensure you are fully prepared for whatever could come your way.
  • Define and evaluate your target audience. Understanding who your target audience is will help significantly with marketing, and will also help validate your business idea. If you have no customers that would be interested in your service, it really doesn’t matter how good you are at it.
  • Then, write a business plan before applying for any business loans or pitching to investors to help you get started. Put all of your business ideas on paper including the services, how you plan to market them, your pricing model, how large the market is for your service, who your competitors are, and more.
  • Once all of that is sorted, you will want to do some research to see what your financing options are. This step isn’t easy unless you are someone who has inherited money or been great at saving. The good news is that there are plenty of ways to secure funding for small businesses, so make sure you research all of your options and then choose the best one for you.

 

Now that you’ve got the knowledge, it’s time to market your business! Head to gumtree.co.za or your Gumtree app (click for Apple & Android).

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