To Use a Realtor or Not to Use a Realtor?

The time has come to put your house on the market. Whether you’re needing to move to your children’s preferred school’s catchment area, or are just looking for a new adventure, selling your home is the first step. But is this something you should tackle on your own, or is it one of those jobs that is best left to the professionals?

Here are the pros & cons of using a realtor to sell your home.

Pros

Experience & Expertise

There is always a ‘Guide to selling your home for dummies’ type article or book you        could read, but nothing beats having real world experience and professional expertise. A      realtor will know more about the real estate market, and will often have a whole           network of professionals that could help with things like staging, and any home         renovations that may be required in order to get top rand for your home.

Exposure

Having a real estate license and working for a reputable real estate office comes with    many perks, one being having access to a network of potential buyers right at their     fingertips. Marketing your home to the right type of buyer may be a little             more difficult on your own.

Presentation

Similar to what we mentioned above, realtors will also have a network of professional   photographers, and often have a close working relationship with a few preferred      photographers in the area. This is a major perk as part of their service to you will be       professional photographs of your home that they will include in any adverts they create           for your home. Remember, it is in their best interest to sell your home for the most         possible, so they will work hard to ensure your home looks as beautiful as possible.        Attempting this on your own may result in sub-par photographs, or forking out some          cash to hire a photographer yourself.

Negotiating

Unless you have sold homes before or have hit up many flea markets in your time,          negotiating pricing with potential buyers can make you feel way out of your depth. This    is definitely one that is best left to the professionals.

Cons

Commission

One major downside in using a realtor is having to pay commission. When you sell your home on your own, all profits go to you, whereas with a realtor, you will have to either           pay them a flat fee (less common), or a commission percentage of what your home sells           for. This is especially an issue if your profit is going to be minimal, because after realtor       fees you could be left with minimal. If the profit is looking like it will be large, then        spending the money to hire a professional may be worth the shot!

Less Control

While the expertise and the visibility may be a huge plus, keep in mind that hiring a        realtor leaves you with less control over the sale. Yes, you do have the ultimate say on            whether you sell your house for a particular price, but you could end up with a realtor     that does not make you a priority, drags out the selling process and keeps you waiting,       or one who does not negotiate effectively.

While there are definitely more pros then cons of hiring a realtor to sell your home, be   sure to brush up on them before making your final decision.

Now that you’ve got the knowledge, why not list your home for sale? Head to gumtree.co.za or your Gumtree app (click for Apple & Android).

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