The Birth and Growth Of Denim

Originally produced in the French city of Nîmes, denim was first named serge de Nîmes,which later turned into a more colloquial form of the phrase ‘de nim’. During the Gold Rush of 1853, denim gained popularity in the United States when Levi Strauss began manufacturing durable and versatile pants, specifically for miners who could use the pockets to store gold. These pants were further reinforced with copper rivets by a customer of Strauss, Jacob Davis. The aesthetic they achieved has today become one of the most popular pieces of clothing across the globe.

There are several types of denim consumers can choose from: acid-washed, indigo, stretch, crushed, raw and sanforized. 

Gumtree outlines the most popular types of fits you can choose from:

  1. The Wide Leg: This classic style is flattering with its exaggerated leg width that suits various body types effortlessly. These jeans frame the body, while giving it dimension. Pair this style with heels or sneakers and look great every day!
  2. The Relaxed Boot Cut: This style was on the rise in the 1960s and 70s in major fashion shows and catwalks and has never looked back. The high waist hugs the hips and thighs, while a small flare at the bottom (knee to cuff) defines the legs too.
  3. The High Waisted Skinny: This main feature of this style is the long, elongated leg cut that highlights the silhouette. The high rise ensures it fits snug on your waist for that casual chic look.
  4. The Straight and Baggy: Considered the denim workhorse, this style is a no-nonsense piece that is comfortable, classic, and modern, all at the same time.

Now that you’ve got the knowledge, it’s time to shop! Head to gumtree.co.za or your Gumtree app (click for Apple & Android) and don’t forget to use your location settings to find local fashion information close to home.

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