Gumtree’s logo has remained unchanged since 2005, although the site has undergone major changes. Gumtree has always been an innovator in the classifieds’ space – it’s high-time that the image of the site matches the level of sophistication and development that has been rolled out behind the scenes.
The new logo will be similar to the redesigned Gumtree UK logo, but with a unique colour palette inspired by the South African landscape. We’ve kept our iconic eucalyptus tree motif but upgraded it to look digital and fresh, making the most of negative space to make the logo pop. Because our audience is mobile-driven, the imagery would have to translate well across a range of devices and browsers, and we think it does exactly that. It was designed by Koto Creative, who were also the creative force behind AirBNB’s redesigned logo.
In addition to a new look, the site promises great results for buyers and sellers. A two-step posting process will assist customers in getting their goods online much faster, while mandatory registration and image uploads (introduced earlier this month) will improve the quality of listings found on the site.
We are combining years of experience and lessons learnt with best-of-breed technology to help South Africans achieve their goals faster, whether it’s marketing their business, decluttering their homes or browsing for the best deals. Sellers can expect up to 10% more replies than before, according to testing in other markets. While the site looks different, it does exactly what it’s always done – help South Africans to make quick cash or find a bargain.
It’s a proud day for us, because our brand is more than a logo. It’s a representation of who we are, what we do on a daily basis for our customers, and why we do it. The new logo is a better representation of who we are as a collective – digital, modern, innovative…with a uniquely South African flavor.
A 24/7 customer service team will be available to assist customers with navigating the site or answering concerns.