Job Hunting? Here’s How to Use Social Media to Your Advantage

Job hunting can be an overwhelming and time-consuming process. If we’re all honest, it can be pretty far on the list of things we want to do! But, unfortunately, it ranks quite high on the list of things we HAVE to do, so in order to make the process far less arduous, here are a few ways to use digital tools to your advantage.


  1. Make connections on LinkedIn. Take a scroll through LinkedIn, the best social media website for professional networking, and find industry and thought leaders in your particular industry. These people often post relevant articles and tips that could be of great use to your job hunting journey. Additionally, they could also post vacancies you may not have seen anywhere else.
  2. Follow goal employers on LinkedIn. By following these businesses and their top associates (like the CEO) can help you gain valuable insight into the workplace culture; this will help you see if you would be a good fit for them before applying for any vacancies.
  3. Follow goal employers on Facebook. Once you ‘like’ a business page on Facebook, you should receive notifications when they update their posts, including job openings!
  4. Engage on Twitter. Rather than using it for personal purposes, like retweeting funny memes, spend some time searching and sharing articles that will be of interest to others in your industry. Starting threads of commentary of newsworthy topics can help introduce you to industry leaders and thought leaders in your industry, as well as build your brand as someone who has valuable information and insight to share.


Now that you’ve got the knowledge, it’s time to find your next job! Head to or your Gumtree app (click for Apple & Android).

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