Improve the Quality of Applicants on Your Job Posting

Finding the best person for the job is always the goal. While writing an ad with a long description about what the job entails and what skills and experience the right candidate will possess are crucial, these details alone may not be enough.

Having a strong employer brand theme throughout your posting could make all the difference.

If you think about it, other than knowing you can handle a particular job, what attracts you to apply for a new position? The business itself, right? A business that promotes itself as having an inclusive culture, one that has great perks and benefits, or one that offers a stylish office design is a business more likely to find quality candidates that are also a good cultural fit, than one that does not.

With employer branding in mind, here are 5 extra things to include in your job ad on Gumtree:

  1. Keep the company culture in mind while writing your job ad so that it becomes a theme throughout, and not simply one bullet point. If the business is fun and casual, reflect that in the style of writing.
  2. Include the top 5 reasons why the company is an awesome one to work for.
  3. Include the top 3 things that you don’t want in a candidate, and the 4 qualities you’d love in a candidate.
  4. Include 5 things the company will never do, like discriminate, for example.
  5. Include the top 3 reasons why existing employees love their jobs.

Now that you’ve got the knowledge, it’s time post your job ad! Head to or your Gumtree app (click for Apple & Android) and don’t forget to use your location settings to find applicants close to your business.

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