How to Choose the Right Web Designer for your Business

Small business owners are often looking for the most affordable options when setting things up. After all, everything adds up. Keep in mind, though, that you often get out what you put in, some going with the cheapest option isn’t always the best option.

When it comes to choosing a website designer, it can be easy to overlook important skills they should possess. Especially when you are trying to make things as affordable as possible.  

Here is a quick checklist to consider when finding the right web designer for you:

  1. Do they have a good working knowledge of HTML, CSS and javascript?
  2. Which platform/software do they design on? Not all web design platforms are created equally; some offer more options then others and are more user friendly then others, too.
  3. Will you need content written, as well as the layout designed? If the answer is yes, you will want to find someone who can either do both, or who has a highly recommended copywriter in their network that would assist with the content portion of the design.
  4. If you use a copywriter, make sure they keep SEO in mind. You want your website to be as far to the top of Google as possible organically.
  5. Will you be selling products online? If so, you will need an e-commerce website which is more complicated. Make sure the developer has the relevant experience.
  6. Do you know exactly how you want your website to look? If not, you will want to find a website designer who has graphic design and UX experience.
  7. If your website requires some animations, look for a web designer with flash development experience.
  8. Do you get along well with the potential developer? Website development requires a lot of back and forth communication, so you will want to ensure you have good rapport.
  9. Have you seen their portfolio? Do you like what you see? A good indication of how your website will look is how their past work has looked.
  10. Do you have a budget in mind? Keep all aspects of what you are looking for in mind when comparing quotes; make sure you are comparing apples to apples.

Now that you’ve got the knowledge, it’s time to hire your web designer! Head to gumtree.co.za or your Gumtree app (click for Apple & Android).

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