With Black Friday just having passed us last week, we realise and appreciate the importance and convenience of online shopping. Gone are the days when you had to walk into a store to buy your favourite clothes or groceries. With the advent of technology, we can now order and enjoy purchases from the comfort of our homes. Gumtree explains how technology has revolutionised the way we shop online:
- When you shop in a store, you have the luxury of asking salespeople to help you with queries or recommendations. This was not possible with online shopping a few years back but with Chatbots you can now resolve your issues and ask questions before you make a purchase.
- Most of us are obsessed with our mobile phones and it can get cumbersome to fire up your laptop to make online purchases. But with brands and businesses investing in becoming more mobile-friendly, customers have the convenience to open up apps on their mobile phones to buy whatever they desire.
- A big aspect that used to turn customers away from shopping online was security. However, today, modern payment gateways have ensured their anti-fraud measures are in place to provide customers with the safety and security of using their cards and banking details online.
Related to this are the express checkout options for customers. You no longer have to wait for long periods of time for your payment to go through and neither are you redirected to a different page.
- Several big businesses are now adopting Artificial Intelligence to personalise the shopping experience for their customers. Using this, ads and offers are displayed to customers based on previous transactions and experience.