One of South Africa’s largest online property classifieds’ sites, Gumtree.co.za, has made it free for professional real estate agents to list unlimited properties on the site, as of the 1st of July.
While property agents previously paid a monthly subscription for Gumtree’s professional tools, which enable the posting of multiple listings on the site, the decision was made to open uncapped listing options (excluding special promotion features) for free.
“Gumtree South Africa is committed to helping rebuild the country’s property industry. We believe that this move will make it easier for property businesses to promote their listings to the more than 1 million South Africans that visit Gumtree’s property section every single month,” says Barrie Swart, Head of Operations at Gumtree. “While the COVID-19 pandemic has dramatically suppressed activity and the ability to trade, property practitioners can now significantly boost leads ahead of a return to trading conditions. Sellers, buyers, landlords and tenants also all stand to benefit from the increased exposure.”
While COVID-19 factored into the decision to allow free posting, listings will remain free for the foreseeable future, even post-lockdown.
“To take up the offer, agents will need to work with one of our amazing integration partners including Prop Data, Entegral, Fusion, Webbox and others. We encourage users making use of these service providers to get in touch with their respective account managers to take advantage of this free Gumtree offer. Bump-ups and features, for increased visibility, can still be purchased as per usual.”
Professional property advertisers, who do not make use of these third-party feed provider services, can still benefit from Gumtree’s vast audience by listing on the frontend of the site at no charge.
Interested parties can send an email to firstname.lastname@example.org for more information and sign up channels.
“Whether listings are sales, rentals, residential, commercial or a combination of these, real estate agencies have nothing to lose and over 1m monthly property visitors to gain!” concluded Swart.