Dealerships need “heart and passion” to survive in South Africa, says Kingsley Holgate


Africa is not an easy place to live, but there’s no better place to live or do business, said Kingsley Holgate. The famed adventurer and humanitarian spoke to a crowd of car dealers and salesmen at the Gumtree Auto Cape Town Road Show, titled “It’s a Jungle Out There”.

Holgate had just returned from Mozambique where he was assisting with flood relief. He stated that while business is tough, dealers have to tackle their problems with heart and passion in order to survive.

He was joined by Performance Director of Roger Wilco, Andre Buxey, who provided dealerships with practical SEO tips for improving leads and generating sales in 2019. Buxey encouraged dealerships to start “thinking like a customer” at different stages of the buyer journey, including consideration, evaluation and purchase.

Nunben Dixon, the Head of Gumtree Auto, added his tips for trading to the event, along with a special event offer to dealerships.

The Cape Town event forms part of Gumtree’s regular annual road shows, aimed to empower and inspire dealerships across South Africa to embrace digital tools and promote their businesses online.

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