In eleven years of trading and with over 5 million unique browsers, Gumtree South Africa has generated plenty of great business success stories.
Claire Cobbledick, Head of Marketing for Gumtree SA, says the country’s biggest online classifieds site effectively opened up a new and incredibly accessible way for anyone to trade profitably. “On the surface of things, we are selling affordable secondhand goods and cars, but once those items are sold, the buyers go on to do amazing things. We’ve heard from individuals starting a garden service after finding a secondhand bakkie and an informal take-away after buying secondhand stoves. Those businesses have grown and gone from strength to strength, but they all started with a great deal.”
Gumtree is currently celebrating its positive impact on the economy with special videos acknowledging four inspiring success stories from the past decade and a R100,000 competition to find the best current #SmartGumtree users.
To give the campaign a unique look local illustrator Maria Magdalena is hand drawing the content which appears online. Each week, two #SmartGumtree stories submitted via social media will be selected, beautifully illustrated by Maria and then shared.
Cobbledick says competition entrants can draw inspiration from the four videos which capture the Gumtree stories of a self-made furniture business entrepreneur, a work-from-home mom who buys toys for her kids and has flipped bargain goods at a satisfying profit for ten years, a 4×4 enthusiast who found her dream car, and a businessman who has successfully diversified through the site and describes Gumtree as his “silent business partner which works even harder than I do”.
The #SmartGumtree campaign started on 9 January and will run for a month with a Grand Prize of R100,000. Entries can be submitted on the Gumtree Facebook page or by tagging the Gumtree handles on Twitter and Instagram with #SmartGumtree.