On the 14th of October, Gumtree hosted a networking/knowledge share breakfast aimed at role players in the automotive sector at SA Automotive Week. Guest speakers including Marcus Bardach from Auto SLM and Brett St Clair from Google SA, as well as top speakers from Gumtree Automotive, presented topics relevant to the digital age of automotive dealerships, whereafter a panel discussion was held. Gumtree Head of Automotive Jeff Osborne opened the event, stating that dealerships had to move from the “feet-through-the-door” mentality to one that drew “eyes to the site”.
Gumtree has been making enormous strides in the online automotive trade, having recently launched the Gumtree Automotive Inventory Tool (GAIT). This tool affords dealership greater control over their ads, lead management and their ad spending than ever before. (To find out more visit www.gumtree.co.za/pages/autodealers.)
The event closed out with Gumtree Head of Marketing Claire Cobbledick launching the Gumtree WinBack promotion – where a lucky winner buying their car on Gumtree stands the chance of winning the value of the car back in cash.
Below are a few photos from the event.