Auto Parts trade boosted with professional online sales tools

Professional auto parts and accessory dealers can now sell their stock via a professional sales dashboard on Gumtree, South Africa’s largest online classifieds platform.

Close to 170,000 automotive parts are listed on the site every month, by nearly 90,000 professional dealers and brokers, says Head of Commercial Operations for Gumtree SA, Barrie Swart. “We’ve already launched successful, professional classifieds’ ad management platforms for the real estate, automotive and goods market; this was the next most natural extension of that product offering for us.”

The platform, known as Gumtree ProTool, offers subscribers dramatically enhanced discoverability and allows sellers to easily upload, update and promote their stock on Gumtree.co.za, which sees over 5 million browsers visiting the site every month.

There is a huge market for automotive parts online, Swart goes on to say. “South Africans love to work on their cars and the fraternity of collectors and restorers is huge; not to mention the scores of private and professional repairers. Online is often the most effective way of finding rare parts and accessories, and many friendships and business relationships start by bonding over restoration projects.”

“The large off-road community in South Africa also love swopping and trading accessories and add-ons, which can be found from numerous and exciting parts dealers across the country,” Swart states.

Interested auto parts dealers get more information or can sell their goods by registering for a Gumtree ProTool account on https://protool.gumtree.co.za/.