5 Things Recruiters Want to See on Your Cover Letter

If 2020 brought about some misfortune and 2021 will be your year to revive things and get a new job, the first thing on your list should be a CV and cover letter update. Your CV is fairly self-explanatory, but what exactly are recruiters looking for in a cover letter?

Here are our top 5 things to get you noticed.

  1. Find out who the hiring manager is, or who has posted the job ad, and address the cover letter to them. Having a generic catch-phrase like ‘to whom it may concern’ is a quick way to get your CV thrown into the recycling bin.
  2. Avoid a copy and paste template. Recruiters have seen it all, so chances are they know the exact template you are using and know you put little effort in to making it authentic.
  3. Use your cover letter to expand on your resume, not to list the same things again. Explain why the skills they will see on your CV make you the best candidate for the position.
  4. If the recruiter asks for something specific on your cover letter, follow those instructions carefully. Additionally, you will want to specifically name the company you are applying to work for; including a phrase like ‘your business’ instead of personalizing it shows that you have created a ‘spray and pray’ cover letter which recruiters do not like.
  5. Double and triple check your grammar and spelling. First impressions are crucial, so having a cover letter with loads of spelling and grammar mistakes can leave a bad taste in their mouths.

Now that you’ve got the knowledge, it’s time to find your next job! Head to gumtree.co.za or your Gumtree app (click for Apple & Android).

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