January is the time of year where we resolve to change for the better. Of course we shouldn’t just set personal goals – professional car sellers should set attainable goals for the New Year too. Share them with your team, put them on the wall – as Richard Branson said, “If you make a record of it, you’re more likely to make it happen.”
- Resolve to improve customer service
Are you making use of all the tools at your disposal to ensure customers are seeing the very best service you have to offer? Most sales staff and great at following up after a sale has been concluded, but every aspect of the sales funnel should be examined. You can download phone calls from GAIT to review how reception and sales staff are handling telephonic leads, and monitor how quickly calls are responded to.
- Resolve to put your best foot forward
A picture says a thousand words…and blurry photos of a car, parked in a messy and ill-lit area, does not entice anyone to click on an your ad. Create a little area in your dealership or lot to photograph new stock as it arrives and use a quality device to snap a pic. The more photos, the better.
- Resolve to get data smart
Tools like GAIT provide you with tons of data – are you using it? Take time to study the data on a monthly and annual basis. Which cars are selling? Which ads are generating the greatest response? If you change the wording or pictures of your ad, how does it affect the leads you get (if at all)? Getting into the habit of logging into the dashboard will go a long way towards to better understanding which tactics resonate with customers.
- Resolve get digital
Busy dealerships often let their digital strategy fall by the wayside altogether. New stock doesn’t get uploaded, accounts expire and social media marketing becomes an afterthought. Appoint one salesperson or administrator to take charge of your digital toolbox – bumping up ads, uploading new photos and distributing leads fairly. It will make a huge difference.
Competition is constantly ramping up and the economy can seem like a rollercoaster of highs and lows. Make sure that you are ready to take on 2018 in the smartest way possible – and don’t forget to reach out to us if you need some help getting your resolutions off the ground.