With more than 3 million sold globally since 2004, KIA Motors announced upgrades to its third-generation Cerato range. With refreshed exterior design, a tangibly upgraded interior as well as a spattering of innovative new features, the enhanced KIA Cerato range is poised to continue the success of its predecessors.
Why is this model so important?
The current Cerato established itself as a high-quality offering in the C-segment, as evidenced by the high ratings the model has received from its owners. With an average Reevoo score of 8.8 out of a possible 10, the Cerato scores almost full marks from current owners and drivers for its comfort, value for money, practicality, features and specification. KIA Motors South Africa remains the only manufacturer to make use of the independent Reevoo customer satisfaction survey, and to publish owners’ opinions – positive and negative – on its website.
What does this mean?
Kia and its sister company Hyundai moved the goalposts when it came to value for money, offering tons of standard equipment at prices lower than many competitors. While it has lost some it its competitive edge due to unfavourable exchange rates, products from the Kia and Hyundai stable nonetheless offer great long-term motoring investments.
What’s the fuss about?
For Both sedan and hatchback models, the Cerato’s front of the car gets updated black or gloss black trim for KIA’s signature ‘tiger-nose’ grille, as well as newly-designed headlamps, a new front bumper and fog-lamps, as well as a reprofiled hood. Sedan models receive a new rear bumper and tail-light design, complemented by new, sportier alloy wheel designs. All models now feature electric folding side mirrors.
Designers have introduced new materials to the dashboard and door trims, as well as to the centre fascia and console hood, while silver and piano black trim add a more sophisticated ambience to the cabin. The gear-shift lever has been redesigned for a higher quality look and feel, as well as improving comfort when actuating shifts.
In automatic models, to enhance driver engagement, drivers have a new Drive Mode Select (DMS) system at their disposal with three selectable modes – Normal, Sport and Comfort – which alter the effort required to turn the steering wheel, depending on driver preference.
All Cerato models come standard with KIA’s 5-year/unlimited kilometre warranty, 5-years/unlimited Roadside Assistance and 5-year/90 000km service plan.
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