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Mercedes E-Class: What’s the Difference?

by Estelle Nagel
Mercedes E-Class: What’s the Difference?

Mercedes E-Class: What’s the Difference?

You’ll be forgiven if these days you cannot distinguish a Mercedes C-Class from an E-Class from an S-Class. So generic has the styling of all the Mercedes sedans become, that yes, they all look the same from some distance away. It is only when you are up close and personal that dimension and proportion tell the truer tale.

A TRIP DOWN CELLPHONE MEMORY LANE

by Estelle Nagel
A TRIP DOWN CELLPHONE MEMORY LANE

Cellphones might seem like a recent invention but in fact they’ve been around long enough now for some of the originals to become collectibles.

Abraham Cook of Parow in the Western Cape has over 50 vintage mobiles currently up for sale on Gumtree, South Africa’s biggest online trading site, including Nokias, Samsungs, Sony Ericssons and Motorolas – all in mint condition. Cook says his “real golden oldie has to be the Motorola MicroTAC 9800X which was the first flip phone ever and manufactured in 1989”.

Vinatge Phones

 

An identical 27-year-old phone has an asking price of over R1300 on eBay, Gumtree’s parent company in the USA, but Cook has listed his at just R250.

Cook only sells any duplicates he can find as wants to maintain his own private collection. He also has interests in vintage coins, stamps, car parts and old record players.

Claire Cobbledick, Head of Marketing for Gumtree SA, says that thousands of South Africans have unused mobile phones lying around and many of them would classify as vintage; “there’s quick and easy money to be made if your phone is old and in good condition”.

She adds that more recent phones in decent working order also have excellent re-sale value; “second-hand cellphones is one of the biggest categories on the site”.

Abraham Cook’s ad for vintage mobile phones can be found on Gumtree here.

NEW ONLINE SALES SYSTEM STREAMLINES INVENTORY MANAGEMENT

by Estelle Nagel
NEW ONLINE SALES SYSTEM STREAMLINES INVENTORY MANAGEMENT

Gumtree has pioneered a new sophisticated stock inventory management system that will give small and medium businesses (SME’s) a powerful but affordable competitive edge.

Gumtree ProTool for Goods, which costs a non-contractual month-to-month fee of R199, enables smaller businesses to efficiently use the Gumtree online platform as a business shop window.ProTool for Goods

It allows the user access to all advertised stock with full tracking; notes where the items are being sold and when the best days of sale are; prompts with ad suggestions for items that have been on the site for longer than 60 days; displays margins; and gives access to analytics for site data to improve decision making.

Barrie Swart, Country Head: Gumtree Goods, says ProTool for Goods is aimed at becoming the go-to inventory management system for South African SME’s. It is the second of multiple planned ProTool platforms – ProTool for Property was the first to be launched and ProTool for Jobs will be next.

SME’s represent the backbone of the SA economy with some estimates suggesting they provide 60% of the country’s employment. And they’re becoming more tech savvy with a recent survey by Arthur Goldstuck predicting that internet penetration of these businesses will exceed 50% this year.

Swart notes that such businesses have been making good use of Gumtree as a marketing platform which reaches nearly a million unique goods-related visits every month. “We already carry ads from over 100,000 users who are ‘professional sellers’ each month,” says Swart. “Many of these sellers were dependent on stock management packages that were either extremely basic (such as Excel) or very expensive (such as Sage Pastel). We wanted to provide a system that was both more powerful and more affordable.”

Denise Knight, who runs a business selling imported cell phone accessories via Gumtree, says she would previously upload imports as soon as they were received and then track them individually. “We would have to login, locate the ad in order to delete or change the available amount of a particular item, and then make it live again,” says Knight. ProTool has resolved that issue.

“Adding a powerful inventory management system to South Africa’s largest selling platform is going to change the landscape for SMEs, for the better,” says Swart.

Jaguar F-Pace: Extending the Options

by Estelle Nagel
Jaguar F-Pace: Extending the Options

The F-Pace is a performance car designed and engineered to offer the agility, responsiveness and refinement that all Jaguars are renowned for, together with unrivaled dynamics, the latest technology and everyday versatility. Born in the Jaguar Land Rover stable, it has plenty of good DNA mixed from existing Jaguar sports cars and Range Rover and Land Rover hardware.

The War of the Retailers

by Estelle Nagel
The War of the Retailers

 

Checker’s, Spar and Pick ‘n Pay have been trying to one up each other with promotional collectable items ever since the launch of the infamous Pick ‘n Pay Stickeez. According to some sources, the Stickeez campaign reportedly yielded a 12% increase in revenue sales, but what was the effect on the consumer?

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